|Dan Cobley: What physics taught me about marketing - TED.com|
Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.
Keywords: TEDTalks; TED; Talks; business; marketing; math; physics; TEDGlobal 2010; 2010
|Eric Berlow: How complexity leads to simplicity - TED.com|
Ecologist Eric Berlow doesn't feel overwhelmed when faced with complex systems. He knows that more information can lead to a better, simpler solution. Illustrating the tips and tricks for breaking down big issues, he distills an overwhelming infographic on U.S. strategy in Afghanistan to a few elementary points.
Keywords: TEDTalks; TED; Talks; complexity; design; science; TEDGlobal 2010; 2010
|Jamil Abu-Wardeh: The Axis of Evil Middle East Comedy Tour - TED.com|
Jamil Abu-Wardeh jump-started the comedy scene in the Arab world by founding the Axis of Evil Middle East Comedy Tour, which brings standup comedians to laughing audiences all over the region. He's found that, by respecting the "three B's" (blue material, beliefs and "bolitics"), the Axis of Evil comics find plenty of cross-border laughs.
Keywords: TEDTalks; TED; Talks; comedy; entertainment; politics; TEDGlobal 2010; 2010
|Gero Miesenboeck reengineers a brain - TED.com|
In the quest to map the brain, many scientists have attempted the incredibly daunting task of recording the activity of each neuron. Gero Miesenboeck works backward -- manipulating specific neurons to figure out exactly what they do, through a series of stunning experiments that reengineer the way fruit flies percieve light.
Keywords: TEDTalks; TEDGlobal 2010; TED; Talks; biology; brain; neurology; science; 2010
|Sebastian Seung: I am my connectome - TED.com|
Sebastian Seung is mapping a massively ambitious new model of the brain that focuses on the connections between each neuron. He calls it our "connectome," and it's as individual as our genome -- and understanding it could open a new way to understand our brains and our minds.
Keywords: TEDTalks; TEDGlobal 2010; TED; Talks; brain; mind; science; technology; 2010
|Conrad Wolfram: Teaching kids real math with computers - TED.com|
From rockets to stock markets, many of humanity's most thrilling creations are powered by math. So why do kids lose interest in it? Conrad Wolfram says the part of math we teach -- calculation by hand -- isn't just tedious, it's mostly irrelevant to real mathematics and the real world. He presents his radical idea: teaching kids math through computer programming.
Keywords: TEDTalks; TEDGlobal 2010; TED; Talks; computers; education; math; technology; 2010
|Heribert Watzke: The brain in your gut - TED.com|
Did you know you have functioning neurons in your intestines -- about a hundred million of them? Food scientist Heribert Watzke tells us about the "hidden brain" in our gut and the surprising things it makes us feel.
Keywords: TEDTalks; TED; Talks; biology; food; science; technology; TEDGlobal 2010; 2010
|John Hardy: My green school dream - TED.com|
Join John Hardy on a tour of the Green School, his off-the-grid school in Bali that teaches kids how to build, garden, create (and get into college). The centerpiece of campus is the spiraling Heart of School, perhaps the world's largest freestanding bamboo building.
Keywords: TEDTalks; TED; Talks; culture; design; education; green; TEDGlobal 2010; 2010
|Emily Pilloton: Teaching design for change - TED.com|
Designer Emily Pilloton moved to rural Bertie County, in North Carolina, to engage in a bold experiment of design-led community transformation. She's teaching a design-build class called Studio H that engages high schoolers' minds and bodies while bringing smart design and new opportunities to the poorest county in the state.
Keywords: TEDTalks; TED; Talks; design; education; poverty; TEDGlobal 2010; 2010
|Maz Jobrani: Did you hear the one about the Iranian-American? - TED.com|
A founding member of the Axis of Evil Comedy Tour, standup comic Maz Jobrani riffs on the challenges and conflicts of being Iranian-American -- "like, part of me thinks I should have a nuclear program; the other part thinks I can't be trusted ..."
Keywords: TEDTalks; TED; Talks; comedy; entertainment; politics; TEDGlobal 2010; 2010
|Matt Ridley: When ideas have sex - TED.com|
At TEDGlobal 2010, author Matt Ridley shows how, throughout history, the engine of human progress has been the meeting and mating of ideas to make new ideas. It's not important how clever individuals are, he says; what really matters is how smart the collective brain is.
Keywords: TEDTalks; TED; Talks; business; collaboration; design; technology; TEDGlobal 2010; 2010
|Lee Hotz: Inside an Antarctic time machine - TED.com|
Science columnist Lee Hotz describes a remarkable project at WAIS Divide, Antarctica, where a hardy team are drilling into ten-thousand-year-old ice to extract vital data on our changing climate.
Keywords: TEDTalks; TED; Talks; climate change; news; science; TEDGlobal 2010; 2010
|Jason Clay: How big brands can help save biodiversity - TED.com|
Convince just 100 key companies to go sustainable, and WWF's Jason Clay says global markets will shift to protect the planet our consumption has already outgrown. Hear how his extraordinary roundtables are getting big brand rivals to agree on green practices first -- before their products duke it out on store shelves.
Keywords: TEDTalks; TED; Talks; business; environment; green; sustainability; TEDGlobal 2010; 2010
|Stefano Mancuso: The roots of plant intelligence - TED.com|
Plants behave in some oddly intelligent ways: fighting predators, maximizing food opportunities ... But can we think of them as actually having a form of intelligence of their own? Italian botanist Stefano Mancuso presents intriguing evidence.
Keywords: TEDTalks; TED; Talks; biology; collaboration; science; TEDGlobal 2010; 2010
|Tim Jackson's economic reality check - TED.com|
As the world faces recession, climate change, inequity and more, Tim Jackson delivers a piercing challenge to established economic principles, explaining how we might stop feeding the crises and start investing in our future.
Keywords: TEDTalks; TED; Talks; development; economics; green; poverty; sustainability; TEDGlobal 2010; 2010
|David Bismark: E-voting without fraud - TED.com|
David Bismark demos a new system for voting that contains a simple, verifiable way to prevent fraud and miscounting -- while keeping each person's vote secret.
Keywords: TEDTalks; TED; Talks; culture; design; global issues; government; politics; technology; TEDGlobal 2010; 2010
|Rachel Sussman: The world's oldest living things - TED.com|
Rachel Sussman shows photographs of the world's oldest continuously living organisms -- from 2,000-year-old brain coral off Tobago's coast to an "underground forest" in South Africa that has lived since before the dawn of agriculture.
Keywords: TEDTalks; TED; Talks; biodiversity; biology; environment; life; nature; photography; TEDGlobal 2010; 2010
|Auret van Heerden: Making global labor fair - TED.com|
FLA head Auret van Heerden talks about the next frontier of workers' rights -- globalized industries where no single national body can keep workers safe and protected. How can we keep our global supply chains honest? Van Heerden makes the business case for fair labor.
Keywords: TEDTalks; TED; Talks; business; global issues; human origins; law; work; TEDGlobal 2010; 2010
|Jessica Jackley: Poverty, money -- and love - TED.com|
What do you think of people in poverty? Maybe what Jessica Jackley once did: "they" need "our" help, in the form of a few coins in a jar. The co-founder of Kiva.org talks about how her attitude changed -- and how her work with microloans has brought new power to people who live on a few dollars a day.
Keywords: TEDTalks; TED; Talks; business; entrepreneur; global issues; poverty; social change; TEDGlobal 2010; 2010
|Patrick Chappatte: The power of cartoons - TED.com|
In a series of witty punchlines, Patrick Chappatte makes a poignant case for the power of the humble cartoon. His projects in Lebanon, West Africa and Gaza show how, in the right hands, the pencil can illuminate serious issues and bring the most unlikely people togeth
Keywords: TEDTalks; TED; Talks; art; media; news; politics; third world; war; TEDGlobal 2010; 2010
|Nic Marks: The Happy Planet Index - TED.com|
Statistician Nic Marks asks why we measure a nation's success by its productivity -- instead of by the happiness and well-being of its people. He introduces the Happy Planet Index, which tracks national well-being against resource use (because a happy life doesn't have to cost the earth). Which countries rank highest in the HPI? You might be surprised.
Keywords: TEDTalks; TED; Talks; culture; data; economics; global issues; happiness; statistics; tedbooks; TEDGlobal 2010; 2010
|Sugata Mitra: The child-driven education - TED.com|
Education scientist Sugata Mitra tackles one of the greatest problems of education -- the best teachers and schools don't exist where they're needed most. In a series of real-life experiments from New Delhi to South Africa to Italy, he gave kids self-supervised access to the web and saw results that could revolutionize how we think about teaching.
Keywords: TEDTalks; TED; Talks; children; development; education; technology; third world; web; TEDGlobal 2010; 2010
|Tom Chatfield: 7 ways games reward the brain - TED.com|
We're bringing gameplay into more aspects of our lives, spending countless hours -- and real money -- exploring virtual worlds for imaginary treasures. Why? As Tom Chatfield shows, games are perfectly tuned to dole out rewards that engage the brain and keep us questing for more.
Keywords: TEDTalks; TED; Talks; culture; education; entertainment; gaming; technology; TEDGlobal 2010; 2010
|Iain Hutchison: Saving faces - TED.com|
Facial surgeon Iain Hutchison works with people whose faces have been severely disfigured. By pushing to improve surgical techniques, he helps to improve their lives; and by commissioning their portraits, he celebrates their humanity. NOTE: This talk contains images of disfigured and badly injured faces that may be disturbing -- and Hutchison provides thoughtful answers as to why a disfigured face can shock us so deeply...
Keywords: TEDTalks; TEDGlobal 2010; TED; Talks; arts; community; culture; design; medical research; 2010
|Naif Al-Mutawa: Superheroes inspired by Islam - TED.com|
In "THE 99," Naif Al-Mutawa's new generation of comic book heroes fight more than crime -- they smash stereotypes and battle extremism. Named after the 99 attributes of Allah, his characters reinforce positive messages of Islam and cross cultures to create a new moral framework for confronting evil, even teaming up with the Justice League of America.
Keywords: TEDTalks; TED; Talks; Islam; art; culture; peace; third world; TEDGlobal 2010; 2010
|Sheena Iyengar on the art of choosing - TED.com|
Sheena Iyengar studies how we make choices -- and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.
Keywords: TEDTalks; TED; Talks; business; choice; culture; economics; psychology; social change; society; TEDGlobal 2010; 2010
|David McCandless: The beauty of data visualization - TED.com|
David McCandless turns complex data sets (like worldwide military spending, media buzz, Facebook status updates) into beautiful, simple diagrams that tease out unseen patterns and connections. Good design, he suggests, is the best way to navigate information glut -- and it may just change the way we see the world.
Keywords: TEDTalks; TED; Talks; complexity; computers; data; design; visualizations; TEDGlobal 2010; 2010
|Ethan Zuckerman: Listening to global voices - TED.com|
Sure, the web connects the globe, but most of us end up hearing mainly from people just like ourselves. Blogger and technologist Ethan Zuckerman wants to help share the stories of the whole wide world. He talks about clever strategies to open up your Twitter world and read the news in languages you don't even know.
Keywords: TEDTalks; TED; Talks; communication; global issues; language; news; technology; web; TEDGlobal 2010; 2010
|Laurie Santos: A monkey economy as irrational as ours - TED.com|
Laurie Santos looks for the roots of human irrationality by watching the way our primate relatives make decisions. A clever series of experiments in "monkeynomics" shows that some of the silly choices we make, monkeys make too.
Keywords: TEDTalks; TED; Talks; brain; business; design; economics; money; psychology; science; TEDGlobal 2010; 2010
|Jessa Gamble: Our natural sleep cycle - TED.com|
In today's world, balancing school, work, kids and more, most of us can only hope for the recommended eight hours of sleep. Examining the science behind our body's internal clock, Jessa Gamble reveals the surprising and substantial program of rest we should be observing.
Keywords: TEDTalks; TEDGlobal 2010; TED; Talks; evolution; humanity; personal growth; science; self; 2010
|Mitchell Besser: Mothers helping mothers fight HIV - TED.com|
In sub-Saharan Africa, HIV infections are more prevalent and doctors scarcer than anywhere else in the world. With a lack of medical professionals, Mitchell Besser enlisted the help of his patients to create mothers2mothers -- an extraordinary network of HIV-positive women whose support for each other is changing and saving liv
Keywords: TEDTalks; TEDGlobal 2010; TED; Talks; AIDS; Africa; community; health; health care; women; 2010
|Julian Treasure: Shh! Sound health in 8 steps - TED.com|
Julian Treasure says our increasingly noisy world is gnawing away at our mental health -- even costing lives. He lays out an 8-step plan to soften this sonic assault (starting with those cheap earbuds) and restore our relationship with sound.
Keywords: TEDTalks; TEDGlobal 2010; TED; Talks; design; music; nature; psychology; science; 2010
|Caroline Phillips: Hurdy-gurdy for beginners - TED.com|
Caroline Phillips cranks out tunes on a seldom-heard folk instrument: the hurdy-gurdy, a.k.a. the wheel fiddle. A searching, Basque melody follows her fun lesson on its unique anatomy and 1,000-year history.
Keywords: TEDTalks; TED; Talks; culture; history; music; performance; singer; technology; TEDGlobal 2010; 2010
|Dimitar Sasselov: How we found hundreds of potential Earth-like planets - TED.com|
Astronomer Dimitar Sasselov and his colleagues search for Earth-like planets that may, someday, help us answer centuries-old questions about the origin and existence of biological life elsewhere (and on Earth). Preliminary results show that they have found 706 "candidates" -- some of which further research may prove to be planets with Earth-like geochemical characteristics.
Keywords: TEDTalks; TED; Talks; astronomy; biology; life; technology; universe; TEDGlobal 2010; 2010
|Julian Assange: Why the world needs WikiLeaks - TED.com|
The controversial website WikiLeaks collects and posts highly classified documents and video. Founder Julian Assange, who's reportedly being sought for questioning by US authorities, talks to TED's Chris Anderson about how the site operates, what it has accomplished -- and what drives him. The interview includes graphic footage of a recent US airstrike in Baghdad.
Keywords: TEDTalks; TED; Talks; communication; global issues; iraq; military; news; politics; technology; TEDGlobal 2010; 2010
|Derek Sivers: Keep your goals to yourself - TED.com|
After hitting on a brilliant new life plan, our first instinct is to tell someone, but Derek Sivers says it's better to keep goals secret. He presents research stretching as far back as the 1920s to show why people who talk about their ambitions may be less likely to achieve them.
Keywords: TEDTalks; TED; Talks; personal growth; self; storytelling; success; TEDGlobal 2010; 2010
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|Miwa Matreyek's glorious visions - TED.com|
Using animation, projections and her own moving shadow, Miwa Matreyek performs a gorgeous, meditative piece about inner and outer discovery. Take a quiet 10 minutes and dive in. With music from Anna Oxygen, Mirah, Caroline Lufkin and Mileece.
Keywords: TEDTalks; TED; Talks; art; arts; design; performance; technology; TEDGlobal 2010; 2010
|Elif Shafak: The politics of fiction - TED.com|
Listening to stories widens the imagination; telling them lets us leap over cultural walls, embrace different experiences, feel what others feel. Elif Shafak builds on this simple idea to argue that fiction can overcome identity politics.
Keywords: TEDTalks; TED; Talks; culture; novel; politics; storytelling; women; TEDGlobal 2010; 2010
|Ze Frank's web playroom - TED.com|
On the web, a new "Friend" may be just a click away, but true connection is harder to find and express. Ze Frank presents a medley of zany Internet toys that require deep participation -- and reward it with something more nourishing. You're invited, if you promise you'll share.
Keywords: TEDTalks; TEDGlobal 2010; TED; Talks; Internet; comedy; gaming; humanity; humor; music; play; technology; web; 2010
|Lewis Pugh's mind-shifting Everest swim - TED.com|
After he swam the North Pole, Lewis Pugh vowed never to take another cold-water dip. Then he heard of Lake Imja in the Himalayas, created by recent glacial melting, and Lake Pumori, a body of water at an altitude of 5300 m on Everest -- and so began a journey that would teach him a radical new way to approach swimming and think about climate change.
Keywords: TEDTalks; TED; Talks; activism; adventure; climate change; global issues; heroism; science; sports; TEDGlobal 2010; 2010
|Joseph Nye on global power shifts - TED.com|
Historian and diplomat Joseph Nye gives us the 30,000-foot view of the shifts in power between China and the US, and the global implications as economic, political and "soft" power shifts and moves around the globe.
Keywords: TEDTalks; TED; Talks; china; culture; economics; global issues; government; peace; politics; war; TEDGlobal 2010; 2010
|Arthur Potts Dawson: A vision for sustainable restaurants - TED.com|
If you've been in a restaurant kitchen, you've seen how much food, water and energy can be wasted there. Chef Arthur Potts-Dawson shares his very personal vision for drastically reducing restaurant, and supermarket, waste -- creating recycling, composting, sustainable engines for good (and good food).
Keywords: TEDTalks; TED; Talks; business; culture; entertainment; food; global issues; sustainability; TEDGlobal 2010; 2010
|Steven Johnson: Where good ideas come from - TED.com|
People often credit their ideas to individual "Eureka!" moments. But Steven Johnson shows how history tells a different story. His fascinating tour takes us from the "liquid networks" of London's coffee houses to Charles Darwin's long, slow hunch to today's high-velocity web.
Keywords: TEDTalks; TEDGlobal 2010; TED; Talks; collaboration; innovation; novel; science; technology; 2010
|Christien Meindertsma: How pig parts make the world turn - TED.com|
Christien Meindertsma, author of "Pig 05049" looks at the astonishing afterlife of the ordinary pig, parts of which make their way into at least 185 non-pork products, from bullets to artificial hearts.
Keywords: TEDTalks; TEDGlobal 2010; TED; Talks; book; business; consumerism; design; engineering; food; medicine; product design; 2010
|Chris Anderson: How web video powers global innovation - TED.com|
TED's Chris Anderson says the rise of web video is driving a worldwide phenomenon he calls Crowd Accelerated Innovation -- a self-fueling cycle of learning that could be as significant as the invention of print. But to tap into its power, organizations will need to embrace radical openness. And for TED, it means the dawn of a whole new chapter ...
Keywords: TEDTalks; TEDGlobal 2010; TED; Talks; business; education; global issues; innovation; science; technology; video; web; 2010
|Tan Le: A headset that reads your brainwaves - TED.com|
Tan Le's astonishing new computer interface reads its user's brainwaves, making it possible to control virtual objects, and even physical electronics, with mere thoughts (and a little concentration). She demos the headset, and talks about its far-reaching applications.
Keywords: TEDTalks; TED; Talks; brain; computers; design; entertainment; interface design; mind; technology; TEDGlobal 2010; 2010
|Stefan Wolff: The path to ending ethnic conflicts - TED.com|
Civil wars and ethnic conflicts have brought the world incredible suffering, but Stefan Wolff's figures show that, in the last 20 years, their number has steadily decreased. He extracts critical lessons from Northern Ireland, Liberia, Timor and more to show that leadership, diplomacy and institutional design are our three most effective weapons in waging peace.
Keywords: TEDTalks; TED; Talks; Africa; iraq; peace; politics; third world; violence; war; TEDGlobal 2010; 2010
|Johan Rockstrom: Let the environment guide our development - TED.com|
Human growth has strained the Earth's resources, but as Johan Rockstrom reminds us, our advances also give us the science to recognize this and change behavior. His research has found nine "planetary boundaries" that can guide us in protecting our planet's many overlapping ecosystems.
Keywords: TEDTalks; TED; Talks; agriculture; climate change; environment; global issues; TEDGlobal 2010; 2010
|Inge Missmahl brings peace to the minds of Afghanistan - TED.com|
When Jungian analyst Inge Missmahl visited Afghanistan, she saw the inner wounds of war -- widespread despair, trauma and depression. And yet, in this county of 30 million people, there were only two dozen psychiatrists. Missmahl talks about her work helping to build the country's system of psychosocial counseling, promoting both individual and, perhaps, national healing.
Keywords: TEDTalks; TED; Talks; brain; culture; global issues; peace; politics; potential; poverty; psychology; violence; war; TEDGlobal 2010; 2010
|Peter Haas: Haiti's disaster of engineering - TED.com|
"Haiti was not a natural disaster," says TED Fellow Peter Haas: "It was a disaster of engineering." As the country rebuilds after January's deadly quake, are bad old building practices creating another ticking time bomb? Haas's group, AIDG, is helping Haiti's builders learn modern building and engineering practices, to assemble a strong country brick by bri
Keywords: TEDTalks; TED Senior Fellows at TEDGlobal 2010; TED; Talks; architecture; business; disaster relief; global issues; technology; 2010